Martha Cox
Martha Cox, Senior Medical Editor at IC Axon
Martha Cox is involved in content development at IC Axon, where she creates pharmaceutical sales training solutions, including instructional design, print, workshop, and eLearning solutions.
Developing web, CD-ROM, and print-based multimedia learning systems for pharmaceutical sales training (product launch and continuing education). Contributing to new product development. oResponsibilities: Client needs analysis, content design, instructional design, research, supervising in-house and freelance content development by multiple writers on concurrent projects, editing, writing, storyboarding, training new writers in multimedia, consulting on project design and usability issues, contributing to sales proposals; troubleshooting, quality control. oFormats: Lectures, workbooks, exercises, case studies, preceptorships, workshop materials, and exams. Stand-alone and learning management system platforms. oSubject areas including: diabetes, sleep medicine, HIV, menopause, neurostimulation, pain management, cardiovascular disease, kidney disease, COPD, oncology, ophthalmology, asthma, osteoporosis, osteoarthritis, immunology, vaccines, veterinary medicine, psychiatry, website usability, market analysis, selling skills.
Authoring manuscripts and communications. Compiling and analysing research data on motion analysis device for assessing spinal dysfunction. Updating corporate web site. Editing technical documents. Reviewing peer manuscripts. Proposed and performed retrospective data analysis; publication in Spine.
Urologic Oncology Dept. Identifying and characterizing potential tumor suppressor genes. Developing antisense cDNA models for prostate cancer. Training and supervising students.
Engineering, purifying, and characterizing recombinant myelin glycoproteins responsible for neurite growth inhibition. Training graduate students. Laboratory Demonstrator. Teaching theory and methods to 3rd year students. Grading reports and exams.
Molecular biology Characterizing the leukotriene biosynthetic pathway. Cloning and expression of recombinant proteins for in vitro drug assay models. 1 year total as a co-op student (3 rotations), followed by 1 year full time prior to grad school.
MSc
BSc (hons)
Concentration: Applied Biochemistry, Co-op program
DEC
Concentration: Health Science
Diploma
Concentration: general
Photography, travel, hiking, camping, ice hockey, gardening, nature
Social Networks